Plus-size model replaces trimmer one

Plus-size model replaces trimmer one: Vogue Model Robyn Lawley's Plus-Size Lingerie Campaign. Total Game Changer,Robyn Lawley is a size 16 and proud of it. Australian Vogue's first 'plus-size' cover girl has just broken one more boundary in the fashion industry as the new face of a U.K. lingerie line for women with curves.

"I am delighted to be selected as the face and body of Boux Avenue lingerie," Robyn said in a press announcement. ”The brand is striving to sponsor a healthy body image and their size range reflects this."

Demand for more body types in fashion grows

Notice she didn't use the term 'plus size.' "I'm a normal size. I wish we could all be recognized as models, rather than 'plus-size,'" she told The Australian in a fresh interview.

At 6'2, the 23-year-old Sydney native spent the early part of her modeling career struggling to be the opposed of "normal" to suit fashion industry standards.

'I stumbled across pro-anorexia websites and scoured them for tips,' she admitted in a 2011 Fabulous Magazine interview. "I began starving myself and making myself ill after meals."

But by the time she turned 18, her state of mind changed and so did her potential impact on the industry. She signed with a modeling agency for natural body types and in 2011 landed on the cover of French Elle.

Now part of the growing movement of fashion insiders challenging the industry's unhealthy body opportunity, she has embraced her foodie instincts with the blog Robyn Lawley Eats, a collage of recipes, indulgences and firsts ("Trying oysters for the first time properly!") It is the whole thing the pro-anorexia sites are not: the only models on her tumblr are from cooking store displays. In a latest post she wrote: "A simple pan $1000 at Willams-Sonoma...not gonna lie I want it."

She can possibly afford it now. After replacing the campaign's former plus-size model, Ola Jordan, who was six sizes smaller, Robyn is making headlines with her viral photoshoot. Lets be direct, the pictures are not only well-liked with female supporters. Dressed in a pink satin and lace bra and skimpy underpants, lounging on a sheepskin rug, usual isn't the first word that comes to mind. Neither is "plus size."